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Thursday, 4 November 2010


Do you remember “Skittles” (彩虹糖)? It is the colorful candies shell with red package.
Did you eat “Skittles” in your childhood? I sure the answer is “Yes”.

Skittles is one of the most popular candies available. It was less than 40 years ago, also if has been updated and marketed to always look hip and colorful. Nowadays Skittles is sold in over 65 counties around the world. It still remains one of the most popular brand of candies.

Skittles was first introduced to market in 1974 in American. This candy looks like M&M chocolate. Sometimes I confuse Skittles with M&M chocolate. However, the M&M logo is found on M&M candies, Skittles prints a small “s” on each of its candies.

It was first introduced to Hong Kong market in 1980’s. The marketing slogan of Skittles is “Taste the rainbow”. I found some advertisements of Skittles and those are interesting.



In the summer of 2004, Skittles was extended with the release of Skittles Bubble Gum. With a crunchy candy shell, the difference was a fruit flavored, soft bubble gum center. In addition, there are other varieties of Skittles available including: Skittles Bite Size Candies Original Flavor, Skittles Bite Size Candies Tropical, Skittles Bite Size Candies Wild Berry, Sour Skittles Bite Size Candies and Skittles Bite Size Candies Smoothie. Did you find them from supermarkets or stores??

To catch the customer needs and wants, Skittles designed new packages again. I visited Mannings last week, and found out that Skittles promote the new packages. The new packages design quite well. I think many office ladies (OL) will like this package and buy it. I think that you will like this packages also.=]

 Written by Mandy Man


  1. ''Skittles'' is every famous in America, but I think it is not famous in Hong Kong. Right??

    But any way, I loved this candy in my childhood!!

  2. re Jason:
    "Skittles" is not famous in Hong Kong.
    Maybe there are many competitors.
    But which flavor do you like??

  3. Just got back from Hong Kong, i did see this new packaging and some skittles gum too i think but ask someone about skittles and they haven't heard of them ? They also seem weirdly expensive compared to their competitors in HK.


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